We set up Orijen in 2000 as a small group of experts in design, branding and marketing.  We come from all corners of the Earth and have a great set of perspectives from East and West. We like to help global brands thrive in Asia and China – and to develop and help leading Hong Kong-based brands expand across markets.
Our proven skills in strategic creativity, design, planning, project management and marketing enable great thinking and integrated, results-driven creativity from the very beginning of a project.


Restaurant identities & concept collaterals design

Marketing, design, social media


Branding, positioning and design of launch communications

Marketing, design, social media


Seasonal laisee design


Restaurant collaterals design 



With a sharp focus on the brand positioning, Orijen offers new brand creation including brand strategy, naming, visual identity design and corporate identity guidelines. We also provide brand revitalisation and bilingual branding.


Orijen has a strong track record of
cut-through marketing campaigns and producing one-of-a kind marketing designs and advertising. We specialise in hotel, hospitality and property marketing as well as corporate and wealth management marketing.

Graphic Design

Design is our DNA, whether in print, digital, packaging or stationery. We design and develop websites and digital communications, beautiful brochures and CSR reports, magazines and direct marketing. We design collaterals and packaging for hotels and hospitality clients.


    “The Orijen team takes care to understand the brand and interpret it in creative advertising that appeals to our guests and diners.

    Orijen delivers advertising concepts that express the creativity of our cuisine; interpreting our Chef’s fresh authenticity though design.”

    Meanne Dizerens-Lau – Director of Communications
    Island Shangri-La, Hong Kong



    “Seamless, timely development of multiple designs by a helpful team, throughout the pre-opening phase.”

    Marcel Holman – General Manager
    The Sukhothai Shanghai


    Orijen’s work on First Pacific’s in-house magazine can’t be described as anything other than first rate – it is the first example I reach for when promoting the benefit of outsourcing work that we haven’t the staff or skills or resources to produce ourselves. They have never missed a deadline and consistently deliver a product we are all proud of.

    John Ryan – Associate Director, Group Chief Investor Relations and Sustainability Officer
    First Pacific


    “The re-design of our website is working perfectly for our venue’s needs. We appreciate Orijen’s choice of style, and the ease of use for visitors. Our site has definitely seen a significant increase in visitors and more pages viewed. It was great to work with the Orijen team, as your attention to detail and timeliness matched ours at every stage.”

    Maureen Earls – Managing Director
    Central Venue Management


    “Orijen has been instrumental to the Banyan Tree Private Collection partnership programs with award winning collateral design and production. Their professionalism, artistic flair and perfect execution are of the highest level I have encountered in over 20 years in the Hospitality Industry.”

    Marina Kleiman – Managing Director
    Banyan Tree Private Collection


    “The work of Orijen is bright. They show a genuine interest in understanding our communication needs and work with us to achieve
    the best results.”

    May Hung – Director of Communications
    HKUST Business School


    “Thank you so much for the awesome campaigns and great work you did for us. We definitely raised the bar insofar as property development advertising and collaterals are concerned.”

    Sandra Garcia – Marketing Director
    Kuok Properties, Philippines


    “Well-conceived advertising campaigns, designed
    to achieve our results.”

    Alice Wong – Property Manager
    Lai Sun Real Estate


    “Orijen has been our conscientious and competent business partner for years. Orijen has a great design team with attention to detail, creative design talent and consistently accessible and reliable. They’re a joy to work with!”

    Peggy Liong – Vice President, Hospitality Services Development
    Mission Hills China


    “Orijen is a great creative resource for us –
    fast, responsive and full of ideas.”

    Christine Yen – Director of Communications
    Shangri-La’s Far Eastern Plaza Hotel, Taipei


    “A complete range of creative services, all to the highest standards.”

    Wee Kee Ng – Director of Loyalty & Partner marketing
    Shangri-La Hotels and Resorts


    “Orijen is a shining example of how an agency should work. They build close working relationships with their clients and maintain consistency in the people that we deal with day-to-day. It adds up to great service and a strong creative product.”

    Rolf Heidrich – Brand Manager
    The Peninsula Hotels


    “Orijen never let us down. A team of great people to work with, for great pieces of work.”

    Annie Chan – Marketing & Public Relations Manager
    The Repulse Bay


    “Orijen worked with me remotely as I travelled the region. They developed campaigns in multiple languages and were always
    responsive and committed.”

    Mark Hughes – Director
    UBS AG


    “Orijen’s service combines speed, reliability with an excellent customer service. We can always count on them to meet our tight deadlines and dealing with them is always a positive experience.”

    Mabel Lee – Regional Marketing Manager
    UK Trade & Investment


    “Orijen’s strength lies in branding a property with aspirational creative. By generating interest in the market, we achieve positive results.”  

    Eva Ho – Assistant General Manager – Project Marketing
    Wheelock Properties


    “Orijen is as passionate about stunning creative printing as we are. 
    We aim together to create beautiful outcomes.”  

    Patrick Mak – Account Director
    Wide Ocean Printing



    “It is refreshing to work with an agency who are so dedicated and committed to every aspect of creativity and design.”

    Anne Busfield – ex-General Manager
    Shangri-La’s Boracay Resort & Spa


Julia Brown

Creative Director

Bella Dobie

Managing Director

Katy Li

General Manager

Jan Adams

Design Director

Ada Leung

Office Manager


Contact Katy
Tel:      +852 2522 8122
Email:  katy@orijen.com

Contact Bella
Tel:      +852 9193 6309
Email:  bella@orijen.com

10/f Cheung Hing Industrial Building, 
12P Smithfield Road, 
Kennedy Town, Hong Kong
MTR: Kennedy Town Station, Exit A


Copyright © 2021 | Orijen Limited | All Rights Reserved